Zero Carbon Coffee took a Climate Neutral Pledge for net-zero emissions, setting itself apart as the first coffee company to remove carbon emissions from the atmosphere with every sale. Each bag of 12-ounce coffee helps to offset 100 lbs of Carbon, as Zero Carbon Coffee purchases carbon offsets from verified partners who plant trees, support socially responsible farming practices and more. Reuben Villagomez, one of the founders of Zero Carbon Coffee notes, "For cities to achieve carbon neutrality by 2050, individuals must take action to reduce their carbon footprint. Based on my expertise in private label coffee roasting for cafe clients, I knew I wanted to launch my own, focused on creating positive change through expressive, perfectly roasted coffees." Within its first year of operation, Zero Carbon Coffee intends to become a 100% direct-trade only roaster.